Based in Singapore, James Carnahan is currently responsible to further intensify the business focus on more sustainable solutions for the textile value chain. With 38 years' experience in the textile industry James started his career working in fabric manufacture, in a textile mill, applying the principles of quality assurance in order to develop and maximize "right first time" processes in the exhaust dyeing of cotton, polyester and blends thereof. A move to ICI, and later BASF provided James with the opportunity to use his industry experience to continue this approach in the development and the resultant sales & marketing of textile dyes and chemicals which provide many solutions aimed at process re-engineering in fabric manufacture to reduce environmental impact and resources requirements. During his career James has travelled to and supported many markets, having been based in South Africa, Italy, Germany, China and Singapore. James Is very passionate towards Improving the sustainability footprint of the value chains that Archroma serves, In particular textiles, especially having visited and seen the results of malpractice In a number of low cost labor markets - surprisingly still evident in the 21st century.