Greenpeace has recently released an update on the “Detox” campaign started 7 years ago, mentioning that 15% of the textile industry is on board. 15% is a great start, but it can only be the beginning.
We need more players in the textile industries – the other 85%, to join the chemical forerunners who, like Archroma, are pushing for a cleaner and safer fashion. We have innovations and solutions, they are there, available to the brands and textile manufacturers who are serious about making the textile industry more sustainable – it’s an issue of choice, not availability. Cleaner and safer fashion should be the standard, not an option.
15% is a great start, but it can only be the beginning.
The Greenpeace report makes another important point: we need to question the way we consume. According to the Global Footprint Network, humanity uses the equivalent of 1.7 Earths to provide the resources we use and absorb our waste. We need to combine our efforts in several directions. Sure, we do need to detox our fashion, but at the same, we also must act upon the good old “3R’s” (Reduce, Reuse, Recycle), buy less and more durable clothes and become more responsible consumers.
Our kids are relying on us to act responsibly.